The 2013 holiday season was a big one for the country. Toy sales were up signaling the return of the economy and happy kids. Not all toys found success this Christmas and now just a few weeks after Christmas, the Q4 numbers are out. Here are some of the failures of the 2013 holiday season.
Sesame Street Big Hugs Chauncey
Investors made millions on Tickle Me and Big Hugs Elmo and were expecting the same results when Chauncey was released. What they failed to prognosticate was that children go crazy for Elmo, not for actions of affection. Oh that and ultimately no child wanted to be hugged by a weathered, homeless man reeking of whiskey and leftover yams. The company hopes for better results when Tickle Me Mustache Man hits shelves this March.
Checking your buddy’s temperature or even putting on a fake band-aid is fun; inserting plastic tubing where the sun don’t shine isn’t so much.
Peek-a-Boo Forest featuring Hoot the Friendly Raver
Playing peek-a-boo with a person with a normal set of eyes can be scary enough.
Playing peek-a-boo with a carnivorous bird of prey whose pupils are more dilated than a club-goer in a Manhattan club at 10am is downright scary.
Failing to utilize a market research study where 99 out of 100 consumers opted for a lamb over hairy Italian man, the company lost millions. Instead of opting for the safe play, they pinned their hopes on the lone survey taker who had just returned from a three-day Cast of Sopranos foam party.
Thomas the Solar Powered, Grass-Fed, Gluten-Free, GMO-Friendly, Vegan Train
Failing to capitalize on the most popular train in gift history, toy makers attempted to corner the eco-friendly, energy conscious toy market which currently doesn’t exist. The worst was realized when children opened up their train box to find a rotting odoriferous mess of plastic.
Other failed toys of 2013 Holiday Season
Investors are already back to the drawing board hoping for better results next holiday, but more of the same results will be expected Christmas 2014.